Mød Os også her:



top
Please enter your username and password:
Forgot your password?

Recent work from Rahbek | The Death of Ronald McDonald

5. oktober 2009



Does this mail look weird, click here!
Newsletter | 5 October 2009


Recent work
The Death of
Ronald McDonald



The Death of Ronald Mcdonald

Name: The Death of Ronald McDonald /
Size: 180 x 150 x 5 cm
Please feel free to comment this work of art >>>




The Death of Ronald McDonald

96% of all U.S. school children recognise Ronald McDonald. Thus, as an icon, he is second only to Santa Claus. In Denmark, the fast-food chain has not been any less successful in placing the projection of the happy clown on most children’s’ retina. He will quite surely have laughed in their faces several times during their short lives. Offering a warm welcome in a world of flavour, fun and play. However, his smirk masks the poor fact that making his acquaintance may be expensive and regrettable.

“The Death of Ronald McDonald” expresses a wish to repudiate a world ruled by greedy business giants earning their profits on naive curiosity. A question mark must be put against a kind of business that undisputed brands itself on a hospital function, such as " the Ronald McDonald House”, which support seriously ill children. Merely, to later send the same "children" back to the hospital with blood clots and arteriosclerosis following an unknown number of Big Macs. Why does no one see through this ridiculous scheme?

In the picture one sees a desperate Ronald McDonald. He undergoes the fate he has inflicted on so many - slowly he is dying and disappears into the picture. The eyes that used to greedily scout for new "friends" are torn out. The show is at an end - public health should no longer be controlled by greasy publicity activities determined by individual companies based purely on an economic agenda. A colour of relief spreads in the picture. How does the world and not least our children look without Ronald McDonald?






The Death of Ronald McDonald

96% af alle amerikanske skolebørn genkender Ronald McDonald. Som ikon er han dermed kun overgået af Julemanden. I Danmark er det også meget få børn der ikke har haft den glade klovn dansende over nethinden. Lumpne marketingstrateger har presset det fjogede grin op i ansigtet på dem adskillige gange i deres korte liv. Venligt byder han velkommen i en verden af smag, sjov og leg. Grinet dækker over det næringsfattige faktum, at det kan blive et både dyrt og ulykkeligt bekendtskab.

The Death of Ronald McDonald lægger afstand til en verden styret af grådige forretningsmastodonter, der trumfer på naiv nysgerrighed. Et spørgsmålstegn må stilles ved en type firma ugenert sætter sit brand på en hospitalsfunktion som for eksempel ”Ronald McDonald Huset, der bringer støtte til alvorligt syge børn. For så senere at sende samme ”børn” tilbage på hospitalet med blodpropper og åreforkalkning på den anden side af et vist antal Big Macs. Hvorfor opdager ingen ironien i dette rænkespil? I billedet aner man en desperat Ronald McDonald i negativ. Han undergår den skæbne, han selv har påført mange – ganske langsomt dør han og forsvinder ind i billedet. De øjne, der længe har spejdet grisk efter nye ”venner”, er revet ud. Tricket i nummeret er fremme i lyset - folkesundheden bør ikke længere styres af fedtglinsende reklametiltag bestemt af individuelle firmaer med udelukkende økonomiske interesser. En lettelsens farver breder sig i billedet. Hvordan ser verden og ikke mindst vores børn mon ud uden Ronald McDonald?





RSS feed

STAY TUNED ON RECENT WORKS AND PROJECTS FROM RAHBEK
Please submit this RSS feed to your mail and you will be the first to know. Thanks, Rahbek. RSS feed






Unsubscribe this newsletter











Rahbek • Strandstraede 11 • DK-3550 Slangerup • DENMARK

Tel. +45 21 63 42 43 • CVR: 20 64 12 90


Instagram

Copyright © www.rahbaek.com - All Rights Reserved.

SEO CMS system & web Content Management System by Media2 A/S.